Content Decay Detection
Spot declining pages before they tank. Our 28-day rolling analysis flags content that's losing clicks and impressions — so you can refresh it before it falls off page one.
Without Content Decay Detection...
Declining pages silently drain your organic traffic month after month.
Discover declines too late
By the time you notice a page dropped, it's already lost 60% of its traffic. Manual checks miss slow decay entirely.
No systematic monitoring
GSC doesn't flag declining pages. You'd need to manually check hundreds of URLs to spot trends — every single week.
Manual spreadsheet tracking
Export CSVs, build formulas, compare date ranges by hand. It takes hours per week and errors slip through constantly.
Heatmap View of Content Health
Color-coded overview of every page on your site, sorted by decay severity.
Comprehensive Decay Intelligence
Eight tools that turn content monitoring from a chore into a competitive advantage.
28-Day Rolling Windows
We compare the most recent 28 days against the previous 28 to smooth out daily noise and reveal real trends.
4-Tier Classification
Every page is classified as Growing (>+10%), Stable (-10% to +10%), Declining (-10% to -30%), or Crashed (<-30%).
Velocity Tracking
See not just whether a page is declining, but how fast. Velocity helps you prioritize the most urgent refreshes.
Seasonal Patterns
Distinguish between real decay and normal seasonal fluctuations by comparing year-over-year performance.
Recovery Playbooks
Each declining page gets actionable refresh suggestions based on its decay pattern and competitive landscape.
Section-Level Analysis
Content groups let you see which sections of your site are decaying vs growing — blog, product, docs, etc.
Age Correlation
Understand how content age affects decay. Identify at what content age your pages typically start declining.
Forecast Predictions
Trend-based forecasting shows where pages are headed if decay continues, helping you prioritize refreshes.
Go Deeper with Specialized Views
Each sub-view reveals a different dimension of content decay.
Velocity Tracking
Monitor rate of change — is a page declining slowly or free-falling?
Recovery Playbook
AI-generated refresh suggestions based on decay pattern and competitors.
Seasonal Patterns
YoY comparison to separate real decay from seasonal fluctuations.
Age Analysis
Content age heatmap reveals when pages typically start declining.
Science-Backed Decay Detection
Four-step methodology that eliminates false positives and catches real decay early.
Rolling 28-Day Windows
We compare the most recent 28 days against the previous 28 days for every indexed page on your site.
Decay Classification
Pages are classified into four tiers based on their click delta: Growing, Stable, Declining, or Crashed.
Minimum Data Guard
Pages with fewer than 56 days of data are excluded automatically to prevent false positives from new content.
Alert & Refresh
Get email or in-app alerts when pages cross your configured decay thresholds. Act before traffic bottoms out.
Decay Classification Thresholds
Our four-tier system uses proven thresholds based on analysis of millions of URLs.
| Status | Click Delta Range | Action |
|---|---|---|
| Growing | > +10% | Keep doing what you're doing |
| Stable | -10% to +10% | Monitor — no action needed |
| Declining | -30% to -10% | Schedule a content refresh |
| Crashed | < -30% | Urgent — rewrite or redirect |
Formula: (cur28d - prev28d) / prev28d × 100 — Pages with < 56 days of data are excluded.
Pair with These for Maximum Impact
Content decay detection works best alongside these complementary features.
Don't Let Your Content Fade
Start detecting content decay in your first week. No credit card required.