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SEO Insights & Product Updates
Guides, engineering deep dives, and research on SEO analytics, content intelligence, and data accuracy.
Why AVG(Position) Is Wrong — And What to Use Instead
Most SEO tools calculate average position incorrectly. Learn why impression-weighted averages give you accurate data and how to implement them.
The Complete Guide to Content Decay Detection
Learn how to identify declining content before it loses rankings. 28-day rolling windows, threshold tuning, and automated alerts.
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Striking Distance Keywords: Find & Promote Almost-Page-One Rankings
A step-by-step strategy for identifying keywords at positions 5–15 and pushing them to page one with minimal effort.
Why We Chose ClickHouse for SEO Analytics
How we query millions of rows in under 50ms. A deep dive into our ClickHouse architecture and why it beats PostgreSQL for time-series SEO data.
How to Detect and Fix Keyword Cannibalization
When multiple pages compete for the same keyword, everyone loses. Here's how to detect it and create a resolution plan.
Building Topic Clusters with AI Embeddings
How we use all-MiniLM-L6-v2 embeddings and Qdrant to automatically map semantic relationships between your content.
Google Search Console API: Pagination Done Right
The GSC API returns max 25,000 rows per request. Here's how to paginate correctly and avoid missing data.
Core Web Vitals & SEO: What the Data Actually Shows
We analyzed 150K pages across 500 sites to understand the real correlation between CWV scores and search rankings.
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