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About Us

Built by SEOs, for SEOs

We started SEOInputs because every SEO tool we tried got the math wrong, loaded slowly, or charged per seat. So we built something better — a platform that treats your search data with the precision it deserves.

Our Mission

SEO teams deserve better than spreadsheets and clunky interfaces

We believe that accurate data, presented clearly, makes every SEO decision better.

Data Accuracy

Impression-weighted position averages and SUM-based CTR. Every number in SEOInputs is mathematically correct — because wrong data leads to wrong decisions.

Speed

ClickHouse-powered queries return in under 50ms. We believe your time is too valuable for loading spinners and slow dashboards.

Simplicity

One clear interface, transparent pricing ($5/site), and zero dark patterns. SEO tools should help you see clearly, not overwhelm you with features.

Transparency

Read-only access to your Google data. AES-256 encryption. Zero third-party tracking. We publish our methodology because we have nothing to hide.

500+

Teams using SEOInputs

2.4B+

Impressions analyzed

150K+

Pages monitored daily

< 50ms

Avg query response

Our Journey

Building in Public

1

2024 Q1

Idea Born

Frustrated by slow, inaccurate SEO tools that used simple AVG for position data, we started prototyping a ClickHouse-powered analytics engine.

2

2024 Q3

First Alpha

Core GSC sync pipeline, dashboard with KPIs, and content decay detection shipped. Early users confirmed the approach: fast, accurate, simple.

3

2025 Q1

Content Intelligence

Added striking distance finder, cannibalization analysis, AI-powered topic clusters with 384-dim embeddings, and automated alerts.

4

2025 Q3

Production Launch

Multi-gateway billing (5 payment providers), team collaboration, free SEO tools, and the first 500 teams onboarded.

5

2026 Q1

Scaling Up

2.4B+ impressions analyzed, 150K+ pages monitored daily. Launched API, expanded reporting, and open-sourced our metric calculation library.

← Scroll to see our full journey →

Under the Hood

Built on modern, battle-tested infrastructure

Every architectural choice prioritizes speed, accuracy, and reliability.

GoogleGSC🔒OAuth ConnectSecure🔄Daily Sync25K rows/batch🗄ClickHouse< 50msRedis Cache5-min TTLDashboardAutomated Data Pipeline — Connect once, insights forever

ClickHouse

Column-oriented OLAP database. Sub-50ms queries on billions of rows.

Next.js 15

React framework with App Router. Server-rendered pages, edge caching.

Hono.js API

Lightweight REST API with JWT auth, Zod validation, rate limiting.

PostgreSQL 16

Primary database with 58 tables via Drizzle ORM. ACID transactions.

The Team

A small team obsessed with search data

NK

Nandha Kumar

Founder & CEO

Former SEO lead who got tired of explaining to tools that AVG(position) is wrong. Built the first GSC sync pipeline in a weekend.

PM

Priya Mehta

Head of Engineering

Distributed systems engineer. Designed the ClickHouse schema that powers sub-50ms queries across billions of rows.

AK

Alex Kim

Product Lead

UX obsessive who believes dashboards should be beautiful AND fast. Previously designed analytics tools at two SaaS unicorns.

SJ

Sara Johansson

SEO & Content

15 years in SEO consulting. Validates every metric formula and ensures the product solves real problems, not imagined ones.

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About SEOInputs — Built by SEOs, for SEOs | SEOInputs